http://www.ronniebrown.work/work daily 1.0 2021-10-27 https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/61718970b08bb241273c2ed9/1634830711506/Screenshot+2021-10-21+at+16.37.58.png Work - Make it stand out Merck work with all major consumer tech brands - Samsung, Apple, Lenovo, LG etc - so they have to be completely neutral. The challenge was to find a way to visualise tech product categories (bendable screens for example) without showing any specific branded products. The solution was to avoid photography and create graphic forms in Merck colours. https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/6171baefbfb77724770c57d6/1634843394633/Screenshot+2021-10-21+at+20.09.20.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/6171b1c32de3b8345c3d6db7/1634841200936/Screenshot%2B2021-10-21%2Bat%2B16.57.00.jpg Work - Make it stand out A heart shaped chip represents Merck’s chemistry which is at the heart of every digital device. https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/61718f1bc1e2fc2fc3edc122/1634832201397/Screenshot+2021-10-21+at+16.57.44.png Work - Make it stand out Internal poster explaining how Merck enables autonomous cars. https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/61717b0ed9cf5470d670c420/1634827030486/Screenshot+2021-10-21+at+15.36.36.png Work - Make it stand out PPT template and sales deck. https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/61719f593b3c5a2aad6d3b12/1634836323564/Screenshot+2021-10-21+at+18.11.18.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/6171ba8e5944dc5c30e08b26/1634843287748/Screenshot+2021-10-21+at+20.07.44.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/617188adcfffd2021d58f465/1634830602024/Screenshot+2021-10-21+at+14.47.46.png Work - Make it stand out The most advanced product being developed by brands was rollable screens so a screen rolled up into a wave shape became the hero visual. https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/61717a3b9c4b7d13e32aba3b/1634826827657/Screenshot+2021-10-21+at+15.26.41.png Work - Make it stand out Advancing Digital Living was the campaign line. The green arrow shape was a useful asset to glue the campaign together visually. https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/61718e95e480800783ee39d8/1634833448692/Screenshot+2021-10-21+at+16.58.04.png Work - Make it stand out Internal poster to explain to staff how Merck enables the IOT. The challenge was finding a way to represent all the invisible connections that any piece of tech has. The solution was a graphic aura around the subject. https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/6176ab032364844fcce73d6d/1635166984567/Gemalto-1-1.jpg Work - Make it stand out According to the brand guidelines the O in the logo represents the World and the white square inside represents ‘security in the world.’ This was the origin of the white cube asset which glued the campaign together. It was used for the brand book, intranet take over, online banners, DM eDM, screensaver, internal posters, purpose leaflet, sales pack, events, company Christmas card and more. https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/5b6c62eeb8a04543988f5da9/1537795668544/Screen+Shot+2018-08-09+at+16.47.56.png Work Intranet take over on launch day. https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/5b6c6c9c4fa51a46a358811f/1545061415339/Screen+Shot+2018-08-09+at+17.30.22.png Work The film featured 70 white cubes, Gemalto has 70 offices globally. Each office was sent a cube. Staff were invited to write their own purpose on the cube and share it by upload a photo onto a "mission wall' which was displayed on the intranet and receptions. 3000 employees, 25% of global staff uploaded photos and the campaign won an engagement award. https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/5b6c600d352f53dfdca2635f/1533829150133/Screen+Shot+2018-08-09+at+16.36.37.png Work At the global internal launch meeting each pile of 20 brand books made a white cube. https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/5b6c6bf70e2e72aa2e3a40e1/1533832200803/Screen+Shot+2018-08-09+at+17.26.16.png Work First-time visitors to the gemalto.com landing page see a quick time lapse interstitial of icon wall being built. Wall quickly becomes interactive. Click on the cubes to see the purpose video or see/read the case stories. Capacity for 70 case stories. The sales force was invited to populate the landing page with compelling case stories thus closing the gap between marketing and sales. https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/5b69b7e988251b2f456e43d4/1533655048007/Screen+Shot+2018-08-07+at+16.13.39.png Work https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/5b48925c03ce6449d4d74ede/1531482736337/Screen+Shot+2018-07-13+at+10.09.51.png Work At the end of the conference, delegates were given a large jigsaw piece. Fourteen minutes later they had pieced together the biggest jigsaw in Europe. On the jigsaw were their names on 200 individual red spheres. The spheres spelled out a phrase “Connected for Success.’ We asked them all to find and stand on their named sphere and then look up. 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This is where Merck scientists work. Normal rules don’t apply. https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/6171c8457bd1505a4445b0af/1634846832982/Screenshot+2021-10-21+at+20.54.48.png Work - Make it stand out Merck scientists work with a scarcely believable level of chemical purity. https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/6171c8e817ac6b21f8ca9bcb/1634846985173/Screenshot+2021-10-21+at+20.55.05.png Work - Make it stand out Merck scientists can deliver layers that are just one atom thick. https://static1.squarespace.com/static/581b00f315d5db7a3ce8fa05/t/6171c8ba4a4ffe330db7bf4a/1634846935101/Screenshot+2021-10-21+at+20.54.09.png Work - Make it stand out Currently computing processing and power (batteries) are a distance apart. Merck scientists are bringing them together. 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